Google™ SEO
What is SEO?
SEO (Search Engine Optimization) is the process of improving the volume or quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher (or earlier) a website appears in the search results list, the more visitors it will receive from the search engine.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Major search engines provide information and guidelines to help with website optimization. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. There is a helpful community of search engine optimizers at SEO forum that will guide webmasters with web site optimization.
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